Mallculture Magazine

Mall Culture means Rendezvous - A Contemplation

‘What if you could do magic’? ‘What if you could suddenly give everyone everything they wanted’? ‘Can you resist on the wanting, new cars, new clothes, new CDs, new stereos, new appliances and amusements, new gadgets and gizmos with the ceaseless, endless agony of stuff’? What if you could give everyone what he or she wanted, make everyone pleased and end the wanting? What would happen?

The answer, of course, is simple. Life, as we know it would end. Without the wanting, there would be no malls, no factories or design studios working feverishly to replace one hot item with the next, none of the associated jobs. People have to be unhappy for our way of life to continue. For if we didn't ceaselessly want new things, there would be little to sell about.

Going to malls means joining a small group of similarly aged young people that would converge with other convening groups into an amoeboid mass which would then roam the corridors and atrium for hours. Occasionally, the mass would stop before a storefront and gaze at the window display. Occasionally, it would send in an ambassador to make a small purchase or to enquire. Occasionally, it would surge into a fast food outlet. Often it would giggle. Perhaps it would visit a theater to watch a few hours of death and disfigurement.

Recently, a mall in America imposed a curfew on teenagers unaccompanied by parents. More generally, it is told that shopkeepers admit annoyance at the hordes of roving kids outside their windows. It is believed that the shopkeepers are shortsighted in their irritation. For the malls, are the temples of our culture, and going to the mall is in truth an initiation right. The shopkeepers should be glad about this behavior because, as the children gaze through the windows at the well-stocked shelves within, they are learning to want, learning to ache for things supplied by others and of which there can never be enough.

Certainly, for social creatures such as ourselves, these are important functions. But why does it have to happen at the mall? There are numerous other venues and activities at which young people can. There are sporting events, both participatory and spectator. There are parks and museums. There are beaches and evening gathering corners. There are clubs and societies. But, of course, none of these suggestions has the lure, glitter, or ease of the mall.

In part because an activity that affords safety is not of itself innocuous. It can, for instance, displace more valuable activities. At the growing up age, the parents used to tell to turn off the television and find something to entertain ourselves--read a book, play in the yard, play with a friend, daydream. Do anything, but do it of your own initiative, generate it from within, because, if you provide to yourself, from within you, you will never be bored. Never be lonely, never need rely on the amusements of others.

But now, to the present generation (mall immune), they sound as anachronistic as if it was told them to hitch up the horse. For our culture today has no use for reflection, for solitude, for that which you can provide for yourself, for a rich inner life. These are the things that cannot be sold, and they are adverse to a society that sees people primarily as customers or market share.

Just as important, going to the mall is part of a long and many-pronged courtship, part of the relentless and powerful seduction of our children by that portion of our culture that accords human beings no more value than the contents of their wallets. It is part of the initiation into a life of wanting that can never be sated, of material desires that will never be satisfied, of slaving to buy and to have, of a life predicated upon unhappiness and discontent.

Outfits Approach

The history is evidence that our ancestors of Homo sapiens used what was around them to protect themselves from the harsh climate. Anthropologists have proved through clothes of fur and skin of animals, unearthed in the Arctic Circle. In equatorial belts clothing used, were mainly made out of leaves & grass to cover from heat & dust.

Over the centuries clothing has become status symbol and gems are icon of bureaucracy. Further later, Chinese wore Court, the Scottish tartan & kilt, Filipinos wore Barong from pineapple fiber. This diversity led to emergence of fashion institutions and fire was fueled by magazines & publications. The civilization learned to tuck shirt in pants tied with belts and different such dress codes were added for men & women to adapt modern clothing.

Fashion is always in shipment and in the present transition, mall shopping and retail have been defined as constants. Today, these are the staple items and are as important as clothing, as they were when they were created.

The climatologically variations do bring the change and unload the packed ones as rejuvenation with petty alterations to name a new fashion. In the world of business and formal functions of the application submitted, as the whole is more appropriate in the pool of clothing. A man or be women, can never go wrong in showing a dress.

Levi’s and Lee are just some of the labels are the way to now all washed jeans and how they are worn – deconstructed, faded, or have prepared the acid. Important from a worker, a staple casual, jeans have ensured their place as an icon of clothing.

Nike and Adidas have led the market ever closer to revolutionize the shoes to conquer also the area most violent and most rigorous program of training. The shoes are in clothing, but the first thought is and for those who follow all the other initiatives fitness clothes.

T-shirts were originally worn as underwear, a classic example of use of a transmutation of clothing, then by the end of World War II, there was a trend toward casual clothing and T-shirt evolved.

For the next few years, fashion will continue to progress and will continue through new technologies, trends and needs, but are influenced performance and design has always been the key to the clothing. The combination of form and function in clothes can never be separated.

Executive Editor

Mallculture Magazine
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Day by day malls are becoming a part and parcel of our lives. Bringing a wave of new buying habits in the market and creating a stir of awareness among the consumer about the retail options available for any product. Malls incepted a new culture in the society, and the effects were impressive as well as advantageous not just in terms of culture but also in terms of Fashion, Lifestyle, Shopping Trends and general etiquettes of consumers. Sensing the need of the society, we present a replica of global glance on the different segments of new lifestyle being the fast track of the Mallculture.
Mallculture in the form of a colorful informative magazine is the one and only English platform in Central India. Depicting every single aspect of life, be it from fashion to education, gadgets to interiors, ambience to outings the magazine caters to every genre of readers.
A direct to reader publication, ‘Mallculture’ reaches to the crème-la-crème of the society while penetrating the professional industries like Apparel, Retail, Hospitality, FMCG, Cosmetics, Banking, Education and more through clubs, libraries, star hotels and above all the ever increasing subscribers.
The ‘Mallculture’ has proved to be a great source of information regarding style and revenue among our clients. We are sure of Mallculture bringing you the targeted audience and customers through our readers due to the state of art presentation through our dedicated team on Editors’ Desk and qualitative contents of the magazine. This magazine in form of national platform with accelerating circulation, we present ourselves as the only English platform for Fashion and Lifestyle, in Central India.
Over the issues, we have received reviews, opinions, ideas and pats on the back. As it is rightly said that ‘no feedback is negative feedback’, we have constantly tried to accentuate our strengths and diminish our flaws. Evolving in to the present day ‘Mirror of Emerging lifestyle’, Mallculture gives you the promised reach, readership and audience at one single shot. As an assured response to our 80 plus advertisers, Titan, MP Tourism, Silver Springs, Facia, SDPS Women’s College, Rajpal Toyota, Inter Star Jewelers, Apex Bank, USM, Grasim Industries Ltd., TVS Motorcycles, Bindal Equipments, Birla Gold, we are confident of you pledging among your advertisers for the even response.
With your best interest at heart, we bring you a perfect advertising medium with a national reach and look forward to associations and escalating results for you.